Building a Digital Temple: Launching a Niche E-commerce Brand for Divine Products
Sevyamart was founded to serve the spiritual needs of the modern devotee, offering everything from ready-made puja kits to incense and other divine products. The challenge was to create a complete digital ecosystem from scratch for this unique niche. Thiwo was entrusted with the end-to-end responsibility of building the brand’s online presence, from website development and product design to executing a performance marketing strategy that would connect with a faithful audience.
The primary objective was to successfully launch and scale Sevyamart as a trusted online destination for high-quality divine products. This involved building a seamless e-commerce website, creating compelling branding and creatives, and running targeted lead generation and sales campaigns to acquire a loyal customer base across India.
Our Strategy
Our integrated strategy began with building a serene and user-friendly Shopify website to serve as Sevyamart’s digital temple. We then crafted a series of beautiful product designs and ad creatives that resonated with the spiritual nature of the brand. The performance marketing strategy was highly targeted, using Facebook and Instagram ads to reach audiences with interests in Hinduism, festivals (like Diwali and Navratri), yoga, and meditation. We ran campaigns focused on both direct sales (for items like incense) and lead generation (for custom puja kits), ensuring we captured every type of customer.
Our Magic
The Results
0
Generated highly qualified leads for furniture decor in the first quarter of month.
0x
Return on Ad Spend (ROAS) on performance marketing campaigns, demonstrating high profitability
40% increase in sales during key festival seasons due to targeted promotional campaigns.
High quality branding products and Created High quality landing pages for custom and bulk puja-related products.
Increase in organic Website traffic in the first year.
0%
Project details
Client
Sevyamart - Divin products , Ready to use kits.
Services
Website Development, Performance Marketing, Lead Generation, Creative & Product Design