Urban Property Spaces, a premier real estate consultancy in Mumbai, specializes in luxury properties and high-value rentals for an elite clientele. They required a sophisticated digital marketing strategy to attract high-net-worth individuals (HNIs) and international clients searching for premium properties. Thiwo was brought on to enhance their digital presence and execute a performance marketing campaign to generate qualified, high-intent leads.
The primary objective was to generate a consistent stream of high-quality leads for property viewings and consultations. The key challenge was to cut through the noise of the general real estate market and connect directly with a niche audience of affluent buyers and renters, both domestic and international, for properties valued well above ₹1 crore.
Our strategy was built on precision, prestige, and trust. We started by enhancing their website content to better showcase the luxury and exclusivity of their listings. The core of our work was a multi-platform performance marketing campaign on platforms like Google, Facebook, and Instagram. We used advanced targeting methods to reach users based on income, investment interests, and online behavior indicating a search for luxury real estate. The ad creatives were designed to reflect the premium nature of the brand, and the content we generated focused on building authority and trust.
- The SMM & SMO work resulted in a 150% increase in engagement from a targeted, affluent audience on social media.
- #top 10 Google ranking for several long-tail keywords related to “luxury apartments in Mumbai.”
Project details
Creating a portfolio budgeting in a real time planning and phasing.
Get an utilized of structure to tackle.
A higher spacing and movements through an impactful email campaigns.